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Like Hyundai, Kia has been working hard to renew its brand icon. Latest products like the Soul and Kia Forte have been fairly well established so far, and with original stunners like the 2011 Sportage and Optima on the way, Kia must promote from a healthy boost in sales. But strip away the smooth new designs and brighter interior packaging, and you'll find that Kia's core significance of crafting tremendously safe vehicles is still holding strong, especially now that the 2010 Forte sedan has been named a Top Safety Pick by the Insurance Institute for Highway Safety.
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